Trout Marketing was opened in 2015 by Becca Booth, Founder & Brand Warrior. After spending over 15 years in the marketing field she finally took the leap to open the marketing firm she had been dreaming about for years.
But why? What could Trout offer that wasn’t already available?
During her years as an employee, Becca had the opportunity to work in a variety of industries (see resume below) as well as work with several marketing firms. One of the consistent frustrations was a lack of strategy. Companies would be quick to develop ads, throw up social media sites, or jump on the “next big thing” bandwagon…without really figuring out why.
So, Trout Marketing was created to help companies, large and small, put together a plan in order to achieve measurable results.
Trout is also passionate about Training and Education. We are frequently asked, “how do I…” when it comes to marketing. There are so many options how DO you do it all? Trout can assist your company, employees and marketing team with actionable training options.
Your people are your brand. How often do you hear a company describe their employees as “friendly and knowledgeable?” It doesn’t really mean much if they are actually grumpy and don’t have answers to questions! Trout Marketing’s Culture Branding process can help get everyone on the same page!
Trout is proud to partner with specialists in the marketing field to provide a full-service marketing firm. We have graphic designers, social media specialists, SEO gurus, sales trainers, and more. If your strategy calls for it, we can make it happen.
YOU DON’T HAVE TO FIGURE OUT MARKETING ON YOUR OWN!
Trout Marketing is proud to offer options that fit any budget and any size business. We work with corporations, individuals, non-profits, family-owned and franchises. From project based to monthly retainers, we will find the right fit for you and your specific business.
What we do…
- Brand Audits
- Market Research
- Strategic Planning
- Brand Development
- Corporate identity and branding
- Brand guidelines
- “Brand Statement” development
- Sales and sales incentive programs
- “Culture Branding”
- Social media
- Staff motivation (variety of speaking topics)
- Public Relations
- Media Kit development
- Media releases
- Media Planning/Buying
- Social Media
- Website Design
- New and redesigns
- Mobile and tablet design
- HTML5 and Responsive Website design
- Content writing
- Sales materials
- Print ads
- Online ads–banner, pop-up, etc.
- Online video and animation
- Film/video–television commercials, infomercials, etc.
- Copy writing and scripting
- Direct mail including list acquisition, EDDM, etc.
- Graphic Design
- Logo development
- Point of purchase
- Annual reports
- Production and art design
- Email Marketing
- Content Marketing
- Search Engine Optimization & Registration
About Founder, Becca Booth
Becca Booth Founder & Brand Warrior
Expert in strategic planning, brand development, culture building and public relations/events. Over 15 years of experience in all sectors from non-profit to corporate, banking to government, B2B and B2C. Social Media certification. Expert in regulations surrounding financial and insurance industries.
Owner, Trout Marketing, Lawrence, Kansas
Oversee all business operations for agency providing strategic planning, media relations, sales and cross-serving training and sales/commission program development, social media services, events and public/community relations. Manage clients in need of strategy expertise and brand development from initial meetings throughout the relationship.
Marketing Manager, Douglas County Bank, Lawrence, Kansas
Strategic planning and implemented all activities related to marketing department. Sales and cross-serving training and sales/commission program development.
Director of Marketing & Communications, Lawrence Chamber of Commerce, Lawrence, Kansas
Strategic planning and brand development, media liaison, public and community relations, website, event planning, government affairs, economic development marketing strategy and development.
Marketing Consultant, Great Plains Media, Lawrence, KS
Strategic consulting and creation of marketing campaigns for local, regional and national clients, copywriting, voiceover, promotions, sales training.
Culture building creating a full buy-in by entire company to marketing strategy. Event planning and community relations.
Masters of Business Administration – Baker University – 2009
Bachelor of General Studies – University of Kansas – 2001
President, Lawrence Women’s Network, Past-president, Lawrence Business Exchange, ABA Marketing Network, Leadership Lawrence Graduate 2008