When developing a PR strategy for your business it can be very easy to get overwhelmed, especially when you are going after a national (or international) audience. On top of that it can be incredibly difficult to stand out from the crowd with journalists who are pitched by hundreds of people a day. So, if you do not have a big public relations firm behind you, how do you get media attention?

Here are 7 free (or low cost) ways to focus your PR efforts!